Latin
American Media & Marketing Articles
This page contains Latin American research data from various primary
data sources, including a number of major surveys. These reports were
prepared exclusively for Zona Latina. You are welcome to use these data in your articles and presentations as long as you
indicate the source.
SUBJECT CLASSIFICATION
MULTIMEDIA
INTERNET
PRINT MEDIA
RADIO TELEVISION
OUTDOOR MEDIA
RESEARCH ISSUES
DATA FUSION DATA
MINING
DEMOGRAPHICS CONSUMER
DATA VALUES, ATTITUDES &
LIFESTYLES
CHILDREN
MAFALDA
MULTIMEDIA
- Is there a Latin American audience for regional
media? by Roland Soong, Paul Donato and Pablo Verdin (11/18/1996) Extract from the book Latin America Media: A Pan-Regional Perspective
to address the existence of a pan-regional media audience
- Comparison of News Media
(6/7/1997) A comparison of how Latin Americans use newspapers, radio and television as
sources of news and information (data source: Los Medios y Mercados de
Latinoamérica)
- Media Planning by Time of Day
(12/25/1999) Developing media plans for specific target groups (data source:
TGI Argentina)
- Cross-Media Advertising in Latin America
(01/27/1999) Photographic examples of media companies advertising in
other media
- Weather Information
(02/09/2000) How people obtain weather information from different media
sources (data source:
TGI Argentina)
- Para Nunca Olvidar: Voices from
Guatemala (10/1/2000) Historical documentation of the Guatemalan
civil war
- Attention Levels to Advertising on Different Media
(10/29/2000) Comparison of Internet versus television, radio and print (data
source: TGI Mexico)
- Intermedia Duplications: Television and
Radio Program Types (5/15/2001) Audience duplications between
different types of television and radio programs (data source: TGI Brasil)
- Brazil Fusion and Multimedia
Duplication (10/26/2001)
(Adobe
pdf format) Paper presented by Michelle de Montigny
and Ana Lucia Lima at the 10th Worldwide Readership Research Symposium in
Venice (Italy) on the characteristics of tv-magazine schedules in a fused
Brazilian database (data source: TAM-TGI
Brasil fusion)
- Intermedia Comparisons
(11/23/2001) Comparing television, radio, print and Internet (data
source: TGI Panama)
- Heavy/Light Television/Print Media Users
(1/17/2001) Characteristics of heavy and light users of television and
magazines (data source: MARS OTC/DTC Pharmaceutical Study)
- The Contribution of
Magazines in Mixed TV-Print Schedules (6/12/2002) (Adobe
pdf format) Paper by Roland Soong and Michelle de Montigny at the
ARF/ESOMAR Week of Audience Measurement, Cannes, France (data sources: IBOPE
Brasil people meter panel and TGI Brasil)
- Media as Sources of Information
in Latin America (6/22/2002) Which mass media do people rely on
for information? (data source: TGI Latina)
- Media as the Main Sources of
Entertainment (11/02/2002) Which media are the main sources of
entertainment? (data source: TGI Chile)
- The Battle of Venezuela
(2/6/2003) The role played by the media in Venezuelan politics
- Intrinsic Characteristics of
Media Audiences (2/18/2003) Print, subscription tv and
internet audience characteristics (data source: TGI Latina)
- Internet News Readers
(5/1/2003) Comparing internet news against print and television news
(data source: TGI Latina)
- The Demographic Multimedia Map
(6/9/2003) Correspondence map representation of newspaper, radio and
television usage (data sources: TGI Puerto Rico )
- Fusion-On-The-Fly for
Multimedia Applications (10/29/2003)
(Adobe
pdf format) Paper by Roland Soong and Michelle
de Montigny at the Eleventh Worldwide Readership Research Symposium, Boston,
USA (data
source: MARS OTC/DTC Pharmaceutical Study)
- Besieged by Media in Brazil
(8/5/2004) Comparing coverage of television, radio, print and Internet
across the hours of the day (data source: TGI Brasil)
- The Latest Advertising Industry
Buzzwords: Channel Planning (2/25/2006) Channel planning is
about matching communication messages to product drivers and channel
attributes (data source: Compose/MARS)
INTERNET
- The Internet in Latin America
(02/24/1997) Collection of links about the Internet in Latin
America, including a demographic survey of Internet users in Latin America
(data source: Los Medios y Mercados de Latinoamérica)
- Zen and the Art of Web Site Maintenance
(8/3/1997) Discussion of the Zona Latina experience of
building and maintaining a media gateway
- Geographical Distribution of Zona Latina Users
(4/29/1999) Where do the users of Zona Latina come from? (data
source: Zona Latina)
- The Impact of the Internet on
Television Viewing (9/4/1999) Will the Internet take away
television viewing time? (data source: Los Medios y
Mercados de Latinoamérica)
- Traditional Latin American Media
on the Internet (10/9/1999) Latin American newspaper,
magazine, television and radio websites on the Internet (data source: Zona
Latina)
- Latin American Internet
Activities (12/18/1999) Segmentation of Latin American Internet
users by usage patterns (data source: Los Medios y Mercados
de Latinoamérica)
- Designing Web Pages for Media
Directories (2/24/2000) Discussion of the Zona Latina
experience and philosophy (data source: Zona Latina)
- The Psychographics of Internet Users
(3/26/2000) The psychographics behind different uses of the Internet
(data source: TGI Colombia)
- Internet Research in Brazil
(3/31/2000) Topline results from the Pesquisa
Internet Brasil study (data source: 5th Pesquisa Internet Brasil)
- The Internet for Entertainment
and Information (7/30/2000) The age/sex differences between
those who use the Internet for entertainment versus for information (data
source: TGI Brasil)
- Ways of Internet Access in Latin
America (8/24/2000) Accessing the Internet from home, work,
school and elsewhere (data source: TGI Latina)
- Banner Ad Audiences in Latin
America (9/19/2000) What types of person click on banner ads?
(data source: TGI Latina)
- Attention Levels to Advertising on Different Media
(10/29/2000) Comparison of Internet versus television, radio and print (data
source: TGI Mexico)
- Internet Shopping in Brazil
(12/8/2000) How the Internet rate as a source of shopping information
(data source: TGI Brasil)
- Sharing Internet Access in Latin
America (1/12/2001) How many people share Internet access in the
same home? (data source: TGI Colombia)
- Television vs. Internet
(1/20/2001) Which do Internet users prefer? (data source: TGI.net Mexico)
- A Latin American Demographic Map of Internet Activities
(1/26/2001) Correspondence analysis of the demographic characteristics of
Internet users and their favorite types of website (data source: TGI.net Latina)
- Email Accounts of Latin Americans
(2/23/2001) How many email accounts does the typical Latin American
internet user own? (data source: TGI.net Latina)
- Sources of Information about Websites
(3/19/2001) How Latin Americans find out about websites (data source: TGI.net
Latina)
- Preference for Foreign vs. Local
Websites (4/4/2001) Do Latin Americans prefer local websites
over foreign ones? (data source: TGI.net Latina)
- Internet Cabinas in Peru
(4/28/2001) The popularity of public internet kiosks in Lima (data
source: TGI Peru)
- Why Latin Americans Buy (Or Not
Buy) On the Internet (6/13/2001) Latin American e-commerce
consumer motivations (data
source: TGI.net Latina)
- Using Health-related Websites
(10/17/2001) The who and why of health-related website visitors in the
USA (data source: MARS OTC/DTC Pharmaceutical Study)
- Pornography On The Internet
(1/13/2002) Profiles of the users of erotic entertainment (data
source: TGI Brasil)
- Latin Americans Building Websites
(2/7/2002) Profiles of Latin Americans who build and maintain websites
(data source: TGI Latina)
- Instant Messaging Users in Latin America
(3/7/2002) Profiles of Latin Americans who use instant messaging (IM)
(data source: TGI Latina)
- Streaming Audio Listeners
(5/19/2002) Profile of streaming audio listeners (data source: MARS OTC/DTC Pharmaceutical Study)
- Downloading Music in Latin
America (6/7/2002) Profile of people who download music from the
Internet (data source: TGI Latina)
- Internet Job Seekers in Latin
America (8/31/2002) Latin Americans using the Internet to find
jobs (data source: TGI Latina)
- Traditional Latin American Media
on the Internet: Revisited (09/26/2002) Latin American newspaper,
magazine, television and radio websites on the Internet (data source: Zona
Latina)
- Television vs. Internet Usage
(12/21/2002) Time spent on Internet and television by demographic groups
(data source: MARS OTC/DTC Pharmaceutical Study)
- Using The Internet As A Survey
Tool (4/7/2003) Can internet surveys be used to survey the
general population? (data source: MARS OTC/DTC Pharmaceutical Study)
- Internet News Readers
(5/1/2003) Comparing internet news against print and television news
(data source: TGI Latina)
- Experienced Internet Users
(9/28/2003) People who have been using the Internet for a long time at
home and at work (data source: TGI Brasil)
- Broadband Usage Characteristics
in Argentina (10/22/2003) Comparing broadband versus telephone
internet users on usage (data source: TGI Argentina)
- The Evolution of the Internet in
Argentina (11/5/2003) Changes in the number of users and their
activities from 1999 through 2003 (data source: TGI Argentina)
- Stratification of Internet Users
in Brazil (2/10/2004) Relationship between stratification and
internet activies among Internet users (data source: TGI Brasil)
- Internet Usage and Depression
(3/16/2004) Does too much Internet usage cause depression? (data
source: MARS OTC/DTC Pharmaceutical Study)
- The Internet as News Source
(4/4/2004) Internet users who would go to the Internet first for
information (data source: TGI Brasil)
- Fotologs on the World Wide Web
(4/28/2004) Characteristics of people who share photos with
others on the Internet (data
source: MARS OTC/DTC Pharmaceutical Study)
- The Missing Young Men
(5/13/2004) Have men 18-34 fled television to go online? (data source: MARS OTC/DTC Pharmaceutical Study)
- Universal Broadband Access
(5/16/2004) Why doesn't everyone have broadband internet access
yet? (data source: MARS OTC/DTC Pharmaceutical Study)
- Internet Activities by Time
Spent (8/13/2004) What do the heavy Internet users
actually do on the Internet? Obviously, the most time-consuming
activities! (data source: MARS OTC/DTC Pharmaceutical Study)
- The Portals vs. Traditional
Media On The Internet in Mexico Comparing the coverage of web
portals versus traditional electronic broadcast and print media
(9/5/2004) (data source: TGI Mexico)
- Survey Biases Due To Sampling
Frame Coverage Problems (9/10/2004) With special attention to
the accuracy of web-based surveys which are based upon poor sample designs
- Internet Service Providers and
Portals in Brazil (10/10/2004) The relationship between
internet service providers and their web portals (data source: TGI Brasil)
- Internet Usage By Time of Day
(11/19/2004) How different types of people use the Internet during the
day (data source: TGI-EGM Colombia)
- Internet Access Payment Methods
in Colombia (12/6/2004) How people choose to pay for
home access (data source: TGI-EGM Colombia)
- Television-Internet Usage by
Time-of-Day (3/19/2005) The late night solitary user is
more likely to keep the tv set on, whereas the daytime office user does not
watch tv then. (data source: TGI Brasil)
- Spatial Distribution of Internet
Users in the US (4/23/2005) Distribution of internet
users by census divisions, county size and DMA's (data source: MARS OTC/DTC Pharmaceutical Study)
- Reading Horoscopes in
Brazil (9/16/2005) What the characteristics of the
readers of horoscopes in the newspapers and on the Internet? (data source: TGI Brasil)
PRINT MEDIA
- Magazine Measurement in Extreme Environments
by Paul Donato, Roland Soong and Pablo Verdin (10/7/1996). Paper presented at the World Readership Symposium, Berlin, 1995,
on measurement issues for magazine readership in Latin America (data source:
Los Medios y Mercados de Latinoamérica)
- Regional Newspapers in Latin America
(5/18/1997) The dream and reality of regional newspaper publishing in
Latin America (data source: Los Medios y Mercados de Latinoamérica)
- Newspaper Sectional Readership
(12/17/1997) About how Latin Americans read newspapers (data source: Los
Medios y Mercados de Latinoamérica)
- Primary Magazine Readers
in Latin America (8/22/1998) Comparison of primary versus
passalong magazine readers (data source: Los Medios y Mercados de
Latinoamérica)
- Newsstands around Latin America
(10/14/1999) Factors that may affect newsstand sales of print
publications, as illustrated by photographs (data source: Los
Medios y Mercados de Latinoamérica)
- Newspaper Readership of Latin
American Kids (12/18/1999) Newspaper reading habits and behaviors of
Latin American kids (data source: Pan Latin American Kids
Study)
- Characteristics of Magazine Readers
(5/15/2000) Who reads magazines? (data source: TGI
Colombia)
- Socio-economic Characteristics of
Newspaper Readers in Latin America (8/7/2000) The socio-economic
characteristics of newspaper readers in Latin America, with emphasis on
Lima, Peru (data source: TGI Latina, TGI Peru)
- Passalong Newspaper Readership
(8/01/2001) Relationship between circulation and readership of
newspapers (data source: TGI Argentina)
- Demographic Profiles of Magazine
Audiences (2/14/2002) Using correspondence
analysis to produce a graphical representation of the relationship between
age/sex and rmagazine readership (data source: MARS OTC/DTC
Pharmaceutical Study)
- Confidence in Newspaper
Reporting in Latin America (4/18/2002)
Can you trust the information
printed in the newspapers? (data source: TGI Latina)
- Reading Magazine Ads in Latin
America (5/28/2002) Do Latin Americans enjoy reading magazine
ads? (data source: TGI Latina)
- The Contribution of
Magazines in Mixed TV-Print Schedules (6/12/2002)
(Adobe pdf format) Paper by Roland Soong and Michelle de Montigny at the
ARF/ESOMAR Week of Audience Measurement, Cannes, France.(data sources: IBOPE
Brasil people meter panel and TGI Brasil)
- Screening for Magazine Readers
(2/16/2003) The relationship between the screen and readership
questions in magazine readership studies (data source: MARS OTC/DTC
Pharmaceutical Study)
- Newspaper Coverage of the War in
Iraq (4/11/2003) Newspaper front pages from the Americas
- Casual Newspaper Readers
(9/11/2003) People who read newspaper front pages posted in public
places (data source: TGI Brasil)
- Advertising Effectiveness of
Newspaper Sections (11/27/2003) Matching advertisements and
editorial content (data source: TGI Puerto Rico)
- Characteristics of Primary
Magazine Readers (3/3/2004) Primary readers are
demographically attractive and they are more involved with the magazine
(data source: TGI Brasil)
- Fashion Magazine Readers in
Brazil (11/02/2004) Readers of beauty/fashion magazines: their
profiles and product consumption (data source: TGI Brasil)
- Reading Horoscopes in
Brazil (9/16/2005) What the characteristics of the
readers of horoscopes in the newspapers and on the Internet? (data source: TGI Brasil)
- Homeland Security:
Are Readership Surveys Safe? (pdf format) (11/1/2005)
Using consumer databases to model readership and product usage data. (data source: MARS OTC/DTC Pharmaceutical Study)
RADIO
TELEVISION
- The Impact of Multichannel Television
(4/6/1997) The impact of multichannel television on other media usage
(broadcast television, radio, newspapers, videotape usage). (data source: Los
Medios y Mercados de Latinoamérica)
- Sex and Violence on Television
(7/2/1997) Do Latin Americans think that there is too much sex and violence
on television? (data source: Los Medios y Mercados de Latinoamérica)
- The Cultural Impact of Cable Television in Puerto
Rico (8/11/1997) How do Puerto Ricans watch and feel about
English-language programs that appear on cable television? (data source: Los
Medios y Mercados de Latinoamérica)
- Latin American Cable Systems Channel Lineups
(9/8/1997) A listing of the channels that appear on six major cable systems
in Argentina, Brazil and Mexico.
- Nuestra Belleza
(9/16/1997) The popularity of beauty pageants in Latin
America (data source: Los Medios y Mercados de Latinoamérica)
- Reasons for Multichannel Television Subscription
(1/25/1998) Why do people want to subscribe to multichannel television?
(data source: Los Medios y Mercados de Latinoamérica)
- Reasons for not having Multichannel Television
(2/2/1998) Why do people not have multichannel television services?
(data source: Los Medios y Mercados de Latinoamérica)
- Source for Information for Television Programs
(3/9/1998) How do people find out about what television programs are being
shown?
- Crime Stories (5/26/1998) TV tabloid news programs about
crime (data source: Los Medios y Mercados de Latinoamérica)
- Competition in the Broadcast Television
Marketplace in Latin America (8/17/1998) Competitive landscape
in various Latin American countries (data source: Los Medios y Mercados
de Latinoamérica)
- Television as Companion
(12/31/1998) How often do people have the television set on while they do other things
in the house? (data source: Los Medios y Mercados de Latinoamérica)
- Lucha Libre
(1/29/1999)
Wrestling as sports entertainment in Latin America (data source: Los
Medios y Mercados de Latinoamérica)
- Broadcast Television in Latin America
(2/5/1999) The competitive marketplace for broadcast television channels in
Latin America (data source: Los Medios y Mercados de Latinoamérica)
- Cable Television Advertising Expenditures
(4/21/1999) Discussion of Latin American cable television advertising
expenditures relative to other sources (data source: Los Medios y
Mercados de Latinoamérica)
- The Impact of the Internet on
Television Viewing (9/4/1999) Will the Internet take away
television viewing time? (data source: Los Medios y
Mercados de Latinoamérica)
- Telenovelas in Latin America
(11/7/1999) The most popular television program genre in Latin
America (data source: Los Medios y Mercados de
Latinoamérica)
- Multichannel Television Reception
in Latin America (11/13/1999) Various modes of
receiving multichannel television, including cable,
satellite television (SMATV and DTH), MMDS,
etc.
(data source: Los Medios y Mercados de Latinoamérica)
- Television Co-Viewing in Latin America
(1/4/2000) Preference for watching television alone
(data source: Los Medios y Mercados de Latinoamérica)
- Demographic Profiles of Television
Program Audiences (1/17/2000) Using correspondence
analysis to produce a graphical representation of the relationship between
age/sex and television program preferences (data sources: TGI Puerto Rico)
- Television Program Preferences
in Cable Households (03/05/2000) What do people in cable
households watch more of? (data source: TGI Argentina)
- Is Television Advertising
Annoying? (03/14/2000) Do people find television advertising
annoying? (data source: TGI Puerto Rico)
- Television Program Preferences
by National Origin (5/11/2000) Do people prefer television
programs from their own country or the USA? (data source: Los Medios y Mercados de
Latinoamérica)
- Music Television in Latin America
(5/19/2000) Watching music television in Latin America (data source: Los Medios y Mercados de
Latinoamérica)
- Airport TV Advertising
(5/26/2000) Advertising on television sets located in airports (data
source: TGI Argentina)
- Watching World Cup Soccer in Latin
America (5/31/2000) The audience to the France 1998 World Cup
(data source: Los Medios y Mercados de
Latinoamérica)
- Watching Television World News in Latin
America (6/18/2000) The audience to world news/politics in Latin
America
(data source: Los Medios y Mercados de
Latinoamérica)
- Watching Soccer on
Television in Latin America (7/05/2000) The audience to soccer
on television in Latin America (data source: Los Medios y Mercados de
Latinoamérica)
- Watching Basketball on Television in
Latin America (8/05/2000) The audience to basketball on
television in Latin America (data source: Los Medios y Mercados de
Latinoamérica)
- Telenovelas and Soap in Latin
America
(8/12/2000) Do telenovelas sell laundry soap? (data source: Los Medios y Mercados de
Latinoamérica)
- Watching Award Shows on Television in
Latin America (9/23/2000) The audience to award shows on
television in Latin America (data source: Los Medios y Mercados de
Latinoamérica)
- Watching the Olympics on Television in
Latin America (9/26/2000) The Latin American television audience
to the Olympic games (data source: Los Medios y Mercados de
Latinoamérica)
- Television Advertising and Children in
Latin America (10/19/2000) How children watch television ads (data source:
Pan Latin American Kids
Study)
- Latin American Children's Choice of TV Programs
(2/5/2001) Who chooses the television programs that children watch? (data source:
Pan
Latin American Kids Study)
- Out-of-home Television Viewing
in Puerto Rico (3/22/2001) Watching television outside of one's
primary home (data source: TGI Puerto Rico)
- Channel Repertoire of Mexican
Television Viewers (4/13/2001) The number of channels that
people watch in a typical day (data source: IBOPE Media Information)
- Intermedia Duplications: Television and
Radio Program Types (5/15/2001) Audience duplications between
different types of television and radio programs (data source: TGI Brasil)
- Distinction: Television Program
Choice by Social Class (5/23/2001) How social class relates to
television viewing (data source: TGI Latina)
- The Phenomenon of Yo Soy
Betty La Fea (7/6/2001) One of the most popular telenovelas
in history (data source: IBOPE Media Information)
- Watching Movies in Mexico
(7/13/2001) Do television technologies cannibalize cinema audiences?
(data source: TGI Mexico)
- Political News on Television
(7/30/2001) Democracy and media coverage in Peru (data source: TGI
Peru)
- Light Television Viewers in
Latin America (8/16/2001) People who do not watch a lot of
television (data source: Los Medios y Mercados de
Latinoamérica)
- Watching Television While Eating
(9/28/2001) Modern living habits (data source: TGI Brasil)
- Telenovela
Fantasies (12/18/2001) Do you want to be like characters in telenovelas? (data source: TGI Brasil)
- Too Many Choices on Cable
Television? (12/23/2001) With so many cable television channels,
do you know what to watch? (data source: TGI Chile)
- Watching Baseball on Television
in Latin America (4/5/2002) Which Latin Americans watch baseball
on television (data source: TGI Latina and TGI Puerto Rico)
- Appointment Television in Latin
America (6/2/2002) Are there 'must see' television programs
for Latin Americans? (data source: TGI Latina)
- The Electronic Hearth
(07/18/2002) The locations of television sets within Mexican homes (data
source: TGI Mexico)
- Television as the Main Source of
Entertainment (08/02/2002) Latin Americans enjoy television
(data source: TGI Latina)
- Government Control of Television
Broadcasters? (08/18/2002) Do Brazilians want more government
control of television broadcasters? (data source: TGI Brasil)
- Political Programs on Television
in Brazil (10/04/2002) Who watches those political programs on
television? (data source: TGI Brasil)
- Television vs. Internet Usage
(12/21/2002) Time spent on Internet and television by demographic groups
(data source: MARS OTC/DTC Pharmaceutical Study)
- Global Popularity of Television
Program Types (1/18/2003) Popularity of various television
program types in five countires (data sources: TGI Brasil, TGI Mexico,
MARS OTC/DTC Pharmaceutical Study, Canada PMB study, Japan ACR study)
- Educating Children with
Television (1/21/2003) Do Brazilians believe that television
helps to educate children? (data source: TGI Brasil)
- Television = Obesity?
(3/16/2003) The correlation between obesity and television viewing (data source: MARS OTC/DTC Pharmaceutical Study)
- Cable/Satellite Television as
Technology-Enhancer (3/21/2003) Synergies between
cable/satellite television and other technologies (data source: TGI
Latina)
- Workplace Television Viewing by
Financial Professionals (4/25/2003) How financial
professionals keep up with breaking business news stories (data source: KMR)
- Talk Television in Mexico
(6/3/2003) The audience for talk/television shows on television (data
source: TGI Mexico)
- Reality Television
(6/15/2003) The audience for reality television shows (data sources: TGI
Mexico and MARS OTC/DTC Pharmaceutical Study)
- Violence on Demand
(7/13/2003) Do people really want violent television programs? (data
source: TGI Brasil)
- Television Audience Measurement
Issues (8/12/2003) Commentary on an article about television
ratings in the newspaper El Tiempo in Bogotá, Colombia
- The Realities of Colombia
(11/9/2003) Reality television programs in Colombia (data source: TGI-EGM
Colombia)
- The Super Bowl in Mexico
(1/30/2004) Who watches the Super Bowl in Mexico? (data source:
TGI Mexico)
- Religious Television in Latin
America (2/17/2004) What are the size and socio-economic
characteristics of religious television programs? (data sources:
TGI Latina, TGI Brasil)
- The Missing Young Men
(5/13/2004) Have men 18-34 fled television to go online? (data source: MARS OTC/DTC Pharmaceutical Study)
- Television Violence and Guns for
Brazilian Children (8/26/2004) Buying toy guns for children in
Brazil (data
source: TGI Brasil)
- Cartoons for Adults
(11/18/2004) Adults watch cartoons less for themselves than for their
children (data source: MARS OTC/DTC Pharmaceutical Study)
- Would You Miss This Cable
Channel? (12/22/2004) The intent behind asking
"Would you miss this cable channel if it were no longer
available?" (source: TGI Argentina)
- Cable Viewing Without Home Cable
(06/22/2006) If you don't subscribe to cable/satellite television at
home, how much do you watch cable/satellite channels (source:
MARS OTC/DTC Pharmaceutical Study)
OUTDOOR MEDIA
RESEARCH ISSUES
DATA FUSION
- Data Fusion Bibiography
This is a continuously updated Microsoft Word document containing hundreds
of references on the subject of data fusion.
- Data Fusion in Latin America
(3/7/2001) Speech given by Roland Soong at the 47th Annual Conference of
the Advertising Research Foundation, New York City (USA), March 7, 2001, on
integrating television people meter panels with multimedia planning surveys
- Varieties of Data Integration
Experiences (5/28/2001) A discussion of various approaches to
integrating multiple databases
- Data Fusion: Integrating Results
from Multiple Studies (6/22/2001) Speech by Roland Soong at the
6th Annual CASRO Technology Conference, June 22, 2001, on integrating
results from multiple studies
- An Anatomy of Data Fusion
(10/22/2001) (Adobe
pdf format) Paper presented by Roland Soong and Michelle de Montigny at the
10th Worldwide Readership Research Symposium in Venice, Italy on data fusion
methodology. Voted as the Best Technical Paper, being the first Latin
American paper to be so honored. (data source: TAM-TGI Mexico fusion)
- Brazil Fusion and Multimedia
Duplication (10/26/2001) (Adobe
pdf format) Paper presented by Michelle de Montigny
and Ana Lucia Lima at the 10th Worldwide Readership Research Symposium in
Venice (Italy) on the characteristics of tv-magazine schedules in a fused
Brazilian database. (data source: TAM-TGI
Brasil fusion)
- Quick vs. Optimal Algorithms in Data
Fusion (1/5/2002) Trading off accuracy vs. speed in data fusion
(data source: TAM-TGI Argentina fusion)
- The Pros and Cons of Fusion
(2/11/2002) Speech given by Roland Soong at
Staying Tuned 2002, Toronto,
Canada, February 11, 2002, on the arguments for and against data fusion
- Data Fusion: An Intuitive Argument
(2/17/2002) A simple illustration of the reasonable effectiveness of
data fusion (data source: MARS OTC/DTC Pharmaceutical Study)
- Caliper Matching in Data Fusion
(4/19/2002) Statistical matching with continuous variables (data source:
NTI-MARS fusion)
- The Contribution of
Magazines in Mixed TV-Print Schedules (6/12/2002) (Adobe
pdf format) Paper by Roland Soong and Michelle de Montigny at the
ARF/ESOMAR Week of Audience Measurement, Cannes, France (data sources: IBOPE
Brasil people meter panel and TGI Brasil)
- Does Fusion-On-The-Fly Really Fly?
(6/17/2003)
(Adobe
pdf format) Paper by Roland Soong and Michelle de Montigny at the
ARF/ESOMAR Week of Audience Measurement, Los Angeles, USA (data
source: MARS OTC/DTC Pharmaceutical Study)
- The Foundations of
Split-Sample Foldover Tests (10/29/2003) (Adobe
pdf format) Paper by Roland Soong and Michelle
de Montigny at the Eleventh Worldwide Readership Research Symposium, Boston
on data fusion methodology. Received
the award for the paper with the most mentions. (data
source: MARS OTC/DTC Pharmaceutical Study)
- Fusion-On-The-Fly for
Multimedia Applications (10/29/2003)
(Adobe
pdf format) Paper by Roland Soong and Michelle
de Montigny at the Eleventh Worldwide Readership Research Symposium, Boston,
USA (data
source: MARS OTC/DTC Pharmaceutical Study)
- No Free Lunch in Data Integraion
(6/16/2004)
(Adobe
pdf format) Paper by Roland Soong and Michelle de Montigny at the
ARF/ESOMAR Week of Audience Measurement, Geneva, Switzerland (data
source: MARS OTC/DTC Pharmaceutical Study)
DATA MINING
DEMOGRAPHICS
- Defining Socio-Economic Level in Latin America
(1/11/1997) The pan-regional definition of socio-economic level for
media audience analysis (data source: Los Medios y Mercados de
Latinoamérica)
- Socio-Economic Level: National vs. Regional
Definitions (3/17/1997) An empirical comparison of the
pan-regional SEL definition vs. the Brazilian ANEP definition (data source: Los
Medios y Mercados de Latinoamérica)
- Major Urban Area Studies
(4/25/1997) Issues involved in conducting research studies in major urban
areas only (data source: Los Medios y Mercados de Latinoamérica)
- Quinceañeras
(9/11/1997) How does this Latin
American rite of passage for young women affect media planning? (data
source: Los Medios y Mercados de Latinoamérica)
- International Diversity in Latin America
(7/7/1998) Immigration in Latin American countries (data source: Los
Medios y Mercados de Latinoamérica)
- English-language Learning in Latin America
(10/15/1998) How Latin Americans learn to read and speak English (data
source: Los Medios y Mercados de Latinoamérica)
- Racial Classifications in Latin
America (8/15/1999) The race issue in Latin America
(data source: Los Medios y Mercados de Latinoamérica)
- Bilingualism among Puerto Ricans
(4/7/2000) Knowledge of Spanish and/or English (data source: TGI
Puerto Rico)
- Domestic Workers in Latin America
(5/5/2000) Characteristics of households with domestic workers (data
source: Los Medios y Mercados de Latinoamérica)
- Little Brazil (New York City, USA)
(8/18/2000) Photo-essay of the Brazilian district in New York City (data
source: TGI Brasil)
- Working in Latin America
(9/8/2000) Being employed/unemployed in Latin America (data source: TGI
Latina)
- Gender Relationships in Latin America
(9/16/2000) Martial status distributions in Latin America (data source: TGI
Latina)
- A Meta-Analysis of Gender Differences in Consumer Behavior
(10/23/2000) A comparison of gender differences in demographics, media
and product consumption (data source: TGI Mexico)
- The Prospect of Being Unemployed
in Latin America (11/03/2000) Latin Americans worry about losing
their jobs
(data source: Los Medios y Mercados de Latinoamérica)
- Conservative Christians in Latin America
(11/26/2000) Demographics of conservative Christians (data source: TGI
Latina)
- Brasília, Brasil
(12/31/2000) Living in the capital city of Brazil (data source: TGI Brasil)
- Female-Headed Households in
Latin America (2/3/2001) Family structures in
Latin America today (data source: TGI Latina)
- At Home in Latin America
(3/2/2001) How often are Chileans at home? (data source: TGI Chile)
- Socio-Economic Levels in Latin
America (10/4/2001) Characterizations of different
socio-economic classes in Latin America
- Living
Alone in Latin America (3/21/2002) Single person households in
Latin America (data source: TGI Latina)
- Schooling in Latin America
(5/25/2002) School enrolment rates in Latin America (data source: TGI Latina)
- Demographic Responses to
Economic Hardship in Argentina (9/14/2002) Fertility rates in
Argentina during the economic crisis (data source: TGI Argentina)
- Working From Home
(9/30/2002) Americans who work from home (data source: MARS OTC/DTC Pharmaceutical Study)
- Divorce in Latin America
(7/29/2003) Divorce/separation rates in Latin America (data source: TGI
Latina)
- Race, Class and Education in
Brazil (8/4/2003) Interrelationship among race, social class
and education (data source: TGI Brasil)
- Education, Jobs and Emigration
for Mexican Youths (10/10/2003) Three contemporary career
paths (data source: TGI Mexico)
- Intergenerational Mobility in
Latin America (11/21/2003) Comparing the educational levels
and occupations of parents and their children (data source: TGI Latina)
- Unemployment Rates in Brazil
(12/6/2003) The subtleties in the definition of employment and
unemployment (data source: TGI Brasil)
- The Rationale for Socio-Economic
Class (2/1/2004) What are the reasons that market researchers
all over the world use socio-economic classification systems? (data source: TGI
Brasil)
- The Impact of Education on Life
(2/27/2004) How education increases socio-economic affluence and media
access (data source: TGI Brasil)
- Marital Status in the United
States (5/29/2004) Cohabiting as different from the
legalistic definition of marital status (data
source: MARS OTC/DTC Pharmaceutical Study)
- Latin Americans Learn to Speak
English (6/5/2004) The needs and opportunities to learn
English as a second language (data source: TGI Latina)
- An Empirical Test of A Geodemographic Segmentation System - Part I
(6/27/2004) Comparing PRIZM NE segments versus actual individual-level
survey data (data source: MARS OTC/DTC Pharmaceutical Study)
- An Empirical Test of A Geodemographic Segmentation System - Part
II (6/29/2004) Comparing PRIZM NE segments versus actual individual-level
survey data (data source: MARS OTC/DTC Pharmaceutical Study)
- The Socio-Economic Dimensions of
Health Care Access in the USA (12/31/2004) Income,
poverty, health care insurance and health care (data sources: US
Census, MARS OTC/DTC Pharmaceutical Study)
- Black Hispanics in the United
States (2/16/2005) Are black Hispanics closer to blacks
or Hispanics in terms of income and education? (data source: US
Bureau of the Census, Current Population Survey)
CONSUMER DATA
- Consumer Confidence in Latin America
(11/29/1996) 1995 consumer confidence indices in 19 Latin American
countries (data source: Los Medios y Mercados de Latinoamérica)
- The Cola Wars in Venezuela
(02/25/1997) Coca Cola-Pepsi Cola consumption in Venezuela, 1995 vs. 1996.
(data source: Los Medios y Mercados de Latinoamérica)
- Consumer Preferences for National Products
(8/22/1997) Do Latin Americans prefer products manufactured in their
own countries over import goods? (data source: Los Medios y Mercados de
Latinoamérica)
- Consumer Confidence and Spending Behavior
(10/6/1997) How consumers' confidence in their financial situation affects
their discretionary expenditures (data source: Los Medios y Mercados de
Latinoamérica)
- Product Usage by SocioEconomic Level
(10/25/1998) Examples of how product usage volumes differ by socioeconomic
levels (data source: Los Medios y Mercados de Latinoamérica)
- Automobile Usage in Latin America
(3/9/1999) What do Latin Americans use automobiles for? (data source: Los
Medios y Mercados de Latinoamérica)
- Tobacco Smoking in Latin America
(8/1/1999) How many smokers are there in Latin America? Who are they?
(data source: Los Medios y Mercados de Latinoamérica)
- Travel in Latin America
(9/9/1999) Extract from the book Travel in Latin America
by Roland Soong, Barbara Smela and Risa Becker to show the importance of
consumer surveys in formulating management strategies.
- McDonald's
Around the Globe (10/11/1999) Local adaptation of fast food
restaurants around the world (data source: Los Medios y
Mercados de Latinoamérica)
- Travel Habits of US Hispanics
(10/31/1999) Where do US Hispanics visit? Why do they travel? ...
(data source: Total Audience Survey, Magazine Metrics)
- Travel Styles of US Hispanics
(11/30/1999) What are the 'travel-graphics' of US Hispanics? (data
source: Total Audience Survey, Magazine Metrics)
- Defining Target Groups in Media
Planning (12/3/1999) Using multi-media consumer surveys to define
target groups in the media planning process (data source: TGI
Colombia)
- Airline choices by US Hispanics
(12/7/1999) How US Hispanics choose airlines to travel on ... (data
source: Total Audience Survey, Magazine Metrics)
- Photography in Latin America
(12/22/1999) How people buy and use cameras and camera film in Latin America
(data source: Los Medios y Mercados de Latinoamérica)
- Technology Elite in Latin America
--- Part 1: Definition (01/14/2000) Five-part
series about the technology elite in Latin America (data source: Los Medios y
Mercados de Latinoamérica)
- Technology Elite in Latin America
--- Part 2: Technology Aspects (01/14/2000)
- Technology Elite in Latin America
--- Part 3: Demographic
Characteristics (01/14/2000)
- Technology Elite in Latin America
--- Part 4: Psychographic
Characteristics (01/14/2000)
- Technology Elite in Latin America
--- Part 5: Propensity to Acquire
Technology (01/14/2000)
- Coffee in Colombia
(01/21/2000) Coffee consumption inside Colombia, one of the world's
largest coffee-growing countries (data source: TGI
Colombia)
- Personal Finances of US Hispanics
(02/11/2000) Financial concerns and investment objectives of US Hispanics (data
source: Total Audience Survey, Magazine Metrics)
- Transportation in Colombia
(02/16/2000) How people go places in Colombia (data source: TGI
Colombia)
- Early Adopters of Technological
Innovations (02/21/2000) Characteristics of early adopters of
technology innovations (data source: TGI Chile)
- Shopper Typology in Colombia
(02/28/2000) Attitudes, demographics and behaviors of shoppers (data
source: TGI Colombia)
- Eating Seafood in Chile
(03/02/2000) What types of seafood do they eat in Chile? (data
source: TGI Chile)
- Credit Card Usage Behavior in
Latin America (03/11/2000) Attitudes of credit card holders
towards their personal finance (data source: TGI Argentina)
- Yerba Mate in Argentina
(04/14/2000) The national drink of Argentina (data source: TGI
Argentina)
- Fast Food in Argentina
(04/29/2000) Who eats fast food and what do they think?
(data source: TGI Argentina)
- São Paulo: The City and
the Interior (07/03/2000) A comparison of consumer
characteristics of the city and the interior of São Paulo state (data
source: TGI Brasil)
- Buying Books in Mexico
(07/28/2000) Characteristics of Mexican book buyers (data source: TGI
Mexico)
- Buying Name Brands in Argentina
(12/13/2000) The propensity to buy name brands in Argentina (data
source: TGI Argentina)
- Business Computer Buyers in
Latin America (12/21/2000) Who are the people who buy computers
for their businesses? (data source: TGI Latina)
- Hollywood Inc., Latin America
(12/25/2000) Latin American preferences for movies from Hollywood (data
source: TGI Latina)
- Dubbing vs. Sub-titling of Foreign-Language Movies
(2/17/2001) Latin American preferences for dubbing vs. sub-titling (data
source: TGI Latina)
- Recorded Music Buyers in Brazil
(6/8/2001) Compact disc and cassette tape purchases in Brazil (data
source: TGI Brasil)
- Prescription Medicine in Mexico
(6/15/2001) Using prescription medicine in Mexico (data source: TGI
Mexico)
- Videogame Playing in Peru
(6/25/2001) What videogames are played in Lima (data source: TGI Peru)
- Watching Movies in Mexico
(7/13/2001) Do television technologies cannibalize cinema audiences?
(data source: TGI Mexico)
- Buying Clothes in Brazil
(7/26/2001) Incidence and typology by social class in Brazil (data source: TGI Brasil)
- Variety-Seeking Behavior in
Product Choice (9/08/2001) Switching brands for the sake of
experiencing variety (data source: TGI Colombia)
- Kioscos
in Buenos Aires (9/18/2001) Usage and characteristics of the
ubiquitous kioscos (data source: TGI Argentina)
- Marketing in Movie Theaters
(10/20/2001) Commercial advertising in movie theaters (data source: TGI Argentina)
- What Money Can Buy
(11/15/2001) Home ownership and amenities in Puerto Rico (data source: TGI
Puerto Rico)
- The Impact of the Recession in Argentina
(12/01/2001) How the recession impacted different socio-economic groups
(data source: TGI Argentina)
- Latin American Automobile Purchase Decision Makers
(12/10/2001) Who wants to buy a car? And what are they looking
for? (data source: TGI Latina)
- Getting Around in Mexico City
(3/31/2002) Transportation modes in Mexico City (data source: TGI
Mexico)
- Sleepless in Latin America
(4/21/2002) Using insomnia presciption drugs in Latin America (data source: TGI Latina)
- Shopping Habits in Puerto Rico
(5/2/2002) Which are the busiest shopping days of the week? (data
source: TGI Puerto Rico)
- Movie Goers in Ecuador
(5/12/2002) Who goes to movies in Ecuador? (data source: TGI Ecuador)
- VHS and DVD Buyers in Mexico
(6/30/2002) Who buys VHS and/or DVD? (data source: TGI Mexico)
- Consumer Confidence in
Argentina: 2000-2002 (7/04/2002) Tracking consumer confidence in times of economic crises (data source: TGI Argentina)
- Heavy Tobacco Smokers in Latin
America (8/14/2002) Profiles of heavy smokers (data source: TGI
Latina)
- Watching Time in Brazil
(8/25/2002) Profiles of watch buyers in Brazil (data source: TGI
Brasil)
- Alcohol Consumption in Mexico
(10/27/2002) Characteristics of regular and heavy alcohol drinkers (data
source: TGI Mexico)
- The "Vices" of Latin
American Youth (11/26/2002) Consumption of alcohol and tobacco
by Latin American youngsters (data source: TGI Latina)
- ¡Ponqué!
You Can Have Your Cake And Eat It (12/01/2002) Cake
consumption in Colombia (data source: TGI Colombia)
- Insurance and Pension in Chile
(12/26/2002) Life insurance and pension plans in Chile (data source: TGI
Chile)
- Under the Sun in Brazil
(1/03/2003) Using suntan/sunscreen/sunblock products in Brazil (data source: TGI
Brasil)
- Peru, Land of Inca Kola
(1/26/2003) Cola wars in Peru (data source: TGI Peru)
- Movie Attendance during the
Economic Depression (3/26/2003) Do people seek escapist
entertainment during economic crises? (data source: TGI Argentina)
- Ginkgo Biloba
(3/28/2003) Who uses this herbal supplement? (data source: MARS OTC/DTC Pharmaceutical Study)
- Cellular Telephony in Chile
(4/20/2003) Characteristics of cellular telephone users in Gran
Santiago, Chile (data source: TGI Chile)
- Snacking in Mexico
(5/23/2003) Candies, sweets, chocolates, chewing gum, bubble gum,
corn/tortilla/potato chips, snack cakes ... (data source: TGI Mexico)
- Home Ownership in the Americas
(6/29/2003) Characteristics of home owners (data source: MARS
OTC/DTC Pharmaceutical Study and TGI Latina)
- Air Travel by Puerto Ricans
(7/7/2003) Where do they do? Who are they? How do they choose
airlines? (data source: TGI Puerto Rico)
- Moctezuma's Revenge
(8/18/2003) Consumption of bottled water in Mexico (data source: TGI
Mexico)
- The Vocho in Mexico
(8/27/2003) The Volkswagen beetle automobile in Mexico (data source: TGI
Mexico)
- Book Lovers of Chile
(9/3/2003) Buying books in Chile (data source: TGI Chile)
- The Subte in Argentina
(9/13/2003) Subway riders in Buenos Aires, Argentina (data source: TGI
Argentina)
- Banking in Brazil
(9/20/2003) Access to banking services among the poor in Brazil (data
source: TGI Brasil)
- Chifas in Peru
(10/5/2003) Chinese restaurants in Lima (data source: TGI Peru)
- OTC Medicines in the Americas
(10/12/2003) Using remedies for common ailments (data sources: MARS
OTC/DTC Pharmaceutical Study and TGI Latina)
- Patient Expectations On The
Effectiveness of Pharmaceutical Drugs (12/10/2003) Do you
expect the drugs that your doctors give you to actually work? (data source: MARS
OTC/DTC Pharmaceutical Study)
- The Hierarchy of Drinks in
Argentina (12/27/2003) Alcohol as social symbols for
positioning within class strucutres (data source: TGI
Argentina)
- Frequent Flyers in Brazil
(1/10/2004) People who participate in airline frequent flyger programs in
Brazil (data
source: TGI Brasil)
- Coffee Drinkers in Colombia
(1/20/2004) Who are they? Where and when do they drink
coffee? (data source: TGI-EGM Colombia)
- Consumer Confidence in Latin
America, 1999-2004 (3/21/2004) Consumer confidence
indices for seven Latin American countries (data source: TGI Latina)
- Getting Drunk in Colombia
(3/24/2004) How many shots of aguardiente does it take? (data
source: TGI-EGM Colombia)
- Consumer Banking in Lima (Peru)
(4/10/2004) Consumer access to bank services (data source: TGI Peru)
- Contraceptive Usage Among
Argentine Males (7/28/2004) Profiles of male condom
users (data source: TGI Argentina)
- The Prozac Nation of the
Unemployed (7/31/2004) Taking Prozac to forget about the
problem of unemployment (data source: MARS
OTC/DTC Pharmaceutical Study)
- Selling Shoes In Brazil
(9/27/2004) What size shoes do Brazilians wear? (data source: TGI
Brasil)
- Wal-Mart in Mexico
(10/14/2003) Who shops at Bodega Aurrera and Wal-Mart? hat do
they shop for? And why do they shop there? (data source: TGI
Mexico)
- Early Arrivers at Movie Shows
(10/25/2004) Why do people arrive early before show time? To see
the ads and/or the movie trailers. (data source: TGI Argentina)
- Fixed Line vs. Cellular Phones
in Lima (Peru) (10/29/2004) Are there now more cellular
phones than fixed line phones? (data source: TGI Peru)
- Pet Foods and Socio-Economic
Class (11/9/2004) Which pet owners buy pet foods? It is
obviously a question of money. (data source: TGI Peru)
- Comparing Existing and
Prospective Mobile Telephone Users in Colombia
(1/24/2005) How do they
differ? The early adopters were more affluent, but they share the same
priorities with some minor relative differences (data source: TGI-EGM Colombia)
- There Will Always Be New Pain in
Chile (2/13/2005) Profiles of consumers who are heavy
users of over-the-counter pain relieves (data source: TGI Chile)
- The Influentials For Health Care
and Pharmaceuticals (3/5/2005) The
relatively small set of people in the population who drive what the others
think, do and buy (data source: MARS
OTC/DTC Pharmaceutical Study)
- American Chauvinsim in Consumer
Behavior (3/5/2006) Which type of American consumers prefer
products from their own country? (data source: Compose 2005)
VALUES, LIFESTYLES, ATTITUDES
- Consumer Profiles in Latin America
(3/21/1997) Psychographic segmentation of Latin American consumers (data
source: Los Medios y Mercados de Latinoamérica)
- Environmentalism in Latin America
(7/16/1998) How Latin Americans feel about environmental pollution (data
source: Los Medios y Mercados de Latinoamérica)
- Rugby in Latin America
(9/24/1998) Participation in the sport of rugby (data source: Los
Medios y Mercados de Latinoamérica)
- Dancing in Latin America
(10/18/1999) Dancing as a social activitiy in Latin America
(data source: Los Medios y Mercados de Latinoamérica)
- The Empowerment of US Hispanics
(10/23/1999) Political will and awareness among US Hispanics (data
source: Total Audience Survey, Magazine Metrics)
- Lotteries in Puerto Rico
(10/28/1999) Who plays the lottery in Puerto Rico? (data source: TGI
Puerto Rico)
- Lotteries in Colombia
(12/9/1999) And who plays the lottery in Colombia? (data source: TGI
Colombia)
- Machismo
in Latin America (12/12/1999) Survey of Latin American attitudes towards the
role of women (data sources: TGI Argentina and TGI
Colombia)
- The Politicization of US
Hispanics (12/14/1999) Participation in public activities by US
Hispanics (data source: Total Audience Survey, Magazine Metrics)
- Pro-Life vs. Pro-Choice Attitudes
in Puerto Rico (01/24/2000) The abortion issue in Puerto Rico
(data source: TGI Puerto Rico)
- Leisure Activities in Puerto Rico
(02/05/2000) How people spend their leisure time in Puerto Rico
(data source: TGI Puerto Rico)
- Attitudes Towards Event Sponsorship
(06/14/2000) Do Puerto Ricans feel there is too much sponsorship ... ?
(data source: TGI Puerto Rico)
- Music Preferences in Colombia
(06/28/2000) An age/sex segmentation of musical preferences (data
source: TGI Colombia)
- Eternally Young and Beautiful in
Argentina (07/14/2000) Attitudes towards looking young and
beautiful (data source: TGI Argentina)
- Tennis in Latin America
(9/1/2000) Playing and watching tennis in Latin America (data
source: TGI Latina)
- Volleyball in Brazil
(10/7/2000) Playing and watching volleyball in Brazil (data
source: TGI Brasil)
- Running in Mexico
(11/10/2000) The sport of running in Mexico (data source: TGI Mexico)
- Materialism in Latin America
(4/14/2001) Does money define success in life? (data source:
TGI Latina)
- Attitudes towards Public Smoking
in Puerto Rico (4/24/2001) Should smoking be banned in
public? (data source: TGI Puerto Rico)
- Urban Cultural Events in Latin
America (5/10/2001) Attending cultural events in Latin America
(data source: TGI Latina)
- Health Conditions in the USA
(5/16/2001) Relationship between health conditions and demographics in
the USA (data source: MARS OTC/DTC Pharmaceutical Study)
- Work Ethic in the USA
(8/28/2001) Would you go to work even if you are sick? (data source: MARS OTC/DTC Pharmaceutical Study)
- Fear of Street Crime in Brazil
(8/31/2001) Do you feel safe when you walk down the street? (data
source: TGI Brasil)
- Interest in International
Current Events (9/16/2001) Interest in events that occur in
other countries (data source: Los Medios y Mercados de Latinoamérica)
- Eating Out In Argentina
(10/10/2001) Who eats out more than others? (data source: TGI
Argentina)
- How to Stop the Violence in
Brazil (11/16/2001) More police? More jobs? Or
better
education? (data
source: TGI Brasil)
- Hypertension in Argentina
(12/14/2001) High blood pressure patients in Argenina (data source: TGI
Argentina)
- Casino Gambling in Puerto Rico
(1/1/2002) Characteristics of casino gamblers (data source: TGI
Puerto Rico)
- Corruption in Latin America
(1/9/2002) Attitudes towards political patronage and clientelism (data
source: TGI Brasil)
- Helpless in Argentina
(1/22/2002) What can you do to change your life in a time of
crisis? (data source: TGI
Argentina)
- No Logo in Latin America
(2/2/2002) Do Latin Americans believe that advertising gives accurate images
of brands? (data
source: TGI Latina)
- Recycling in Latin America
(2/23/2002) Who recycles waste products in Latin America? (data
source: TGI Latina)
- The Image of Politicians in
Brazil (3/3/2002) Do people think that politicans care about
their welfare? (data source: TGI Brasil)
- Concert Attendance in Chile
(4/12/2002) Characteristics of music concert goers (data source: TGI
Chile)
- Political Corruption in Brazil
(7/07/2002) Brazilians voice their concerns (data source: TGI Brasil)
- 9/11 Effects in the USA
(7/25/2002) Impact on the lives of Americans (data source: MARS OTC/DTC Pharmaceutical Study)
- Leisure Activities in the
Americas (8/6/2002) Segmentation of leisure activities in USA,
Brazil and Mexico (data source: TGI Brasil, TGI Mexico and MARS OTC/DTC Pharmaceutical Study)
- Fat Americans
(9/6/2002) Obesity among adults in USA (data source: MARS OTC/DTC Pharmaceutical Study)
- Atheism in Brazil
(9/18/2002) Incidences and characteristics of non-believers (data
source: TGI Brasil)
- Rock 'n Roll Forever in the
Americas (10/12/2002) Rock 'n roll fans in Latin American and
the USA (data source: TGI Latina and MARS OTC/DTC Pharmaceutical Study)
- The Demographic Correlates of
Mental Depression (10/20/2002) Incidences of mental depression
by age, sex, income, etc (data source: MARS OTC/DTC Pharmaceutical Study)
- The Virtue of Selfishness in
Brazil (11/07/2002) Which Brazilians put themselves first before
others? (data source: TGI Brasil)
- Birth Control Practice in the
USA (11/21/2002) Demographic profiles of women who practice
birth control (data source: MARS OTC/DTC Pharmaceutical Study)
- Acne in Latin America
(12/07/2002) Incidences and characteristics of acne sufferers (data
source: TGI Latina)
- Technophobia
(12/19/2002) Fear of computers among Brazilians (data source: TGI Brasil)
- Socio-Demographic Aspects of
Leisure Activities (1/12/2003) Differences by sex, education and
income (data source: MARS OTC/DTC Pharmaceutical Study)
- Modern Mexican Women
(2/21/2003) Those horrible women who 'serve only packaged foods, watch TV
all day and rarely shave their legs' (data source: TGI Mexico)
- Brazilian Football Fans
(2/27/2003) How do fans choose their teams? (data source: TGI
Brasil)
- Television = Obesity?
(3/16/2003) The correlation between obesity and television viewing (data source: MARS OTC/DTC Pharmaceutical Study)
- Pedagogy of the Oppressed
(4/1/2003) Learned helplessness of the downtrodden classes (data source: TGI
Brasil)
- Medical Conditions &
Lifestyle Limitations (5/7/2003) Do medical conditions prevent
you from enjoying your life? (data source: MARS OTC/DTC Pharmaceutical Study)
- Measuring Obesity in Brazil
(5/20/2003) Pitfalls of using a single quantitative measurement system (data
source: TGI Brasil)
- Consumers' View of Corporate
Ethics (5/29/2003) Is it important to consumers that
corporations should behave ethically? (data
source: TGI Argentina)
- The Price Is Right
(6/23/2003) Price sensitivity among Brazilian consumers (data
source: TGI Brasil)
- Some Theoretical Problems on
Soccer in the USA (7/19/2003) Soccer moms and all that (data
source: MARS OTC/DTC Pharmaceutical Study)
- Erectile Difficulty/Dysfunction
(8/10/2003) The business of Viagra (data
source: MARS OTC/DTC Pharmaceutical Study)
- Be Your Own Boss in Brazil
(11/1/2003) Setting up your own business in Brazil (data source: TGI
Brasil)
- Metrosexuals in Mexico
(12/8/2003) Fashion-trendy narcissistic metropolitan young men
(data source: TGI Mexico)
- Real Men Don't Cry in Latin
America (12/23/2003) Is it okay for grown men to cry? (data
source: TGI Latina)
- Vegetarianism in Mexico
(1/3/2004) Is vegetarianism an economic, lifestyle or health
issue? (data source: TGI Mexico)
- The Idle Rich in Latin America
(1/15/2004) Leisure activity participation by socio-economic level
(data source: TGI Latina)
- Bicycles in Mexico City
(2/7/2004) Will a plan for more bicycle paths encourage cycling?
(data source: TGI Mexico)
- Voting for the Winner
(3/10/2004) Do voters vote the most probable winner, instead of their
preferred candidate? (data source: TGI Brasil)
- Internet Usage and Depression
(3/16/2004) Does too much Internet usage cause depression? (data
source: MARS OTC/DTC Pharmaceutical Study)
- Don't Starve For Me, Argentina
(4/17/2004) Plastic surgery, liposuction, bulemia, anorexia, ... what
wouldn't the women of Argentina do to look fashionably
beautiful? (data
source: TGI Latina)
- Corporal Punishment of Children
(5/3/2004) Should children be punished to teach them a lesson?
(data source: TGI Brasil)
- Single Young Latin American
Women The socio-economic and psychological dimensions of singlehood
among young Latin American women (5/23/2004) (data source: TGI
Latina)
- Giving to the Less Fortunate in
Brazil (6/1/2004) Who gives to the less fortunate? (data source: TGI Brasil)
- Evangelical Christians in
Brazil: Demographics, Consumerism and Politics
(7/1/2004) A comparison of evangelical christians and Roman catholics
by demographics, consumerism and politics (data source: TGI Brasil)
- Gender Differences in Automobile
Buyergraphics in Mexico (7/18/2004) What do men and
women look for in their automobiles? (data source: TGI Mexico)
- The Power of PhRMA
(9/20/2004) Do Americans believe that unregulated pharmaceutical
companies are dangerous? And why can't they get the regulations?
(data
source: MARS OTC/DTC Pharmaceutical Study)
- Vioxx Leaves The Market
(10/2/2004) Who was taking this drug before Merck had to withdraw it
from the market? (data
source: MARS OTC/DTC Pharmaceutical Study)
- The Authoritarian Personality in
Brazil (12/02/2004) The construction of an
'authoritarian' scale and its relationship to demographics and marketing
applications (data source: TGI Brasil)
- Buyergraphics by Socio-Economic
Class in Brazil (1/22/2005) Why do people look for when
they buy products? Poor people worry about pricing, for one
thing. (data source: TGI Brasil)
- Political Abstentionism in
Opinion Polls (6/10/2005) Why do people choose
"Don't know" when asked about politics and civics? An
empirical verification of Pierre Bourdieu's theory. (data source: TGI Brasil)
CHILDREN
MAFALDA
- Mafalda & Soup (9/1996) A vignette piece on the relationship between the comic character Mafalda and
her hated soup (data source: Pan Latin American Kids Study)
- Profiles of Mafalda fans
(4/20/1998) Demographic and psychographic profiles of the fans of the comic character
Mafalda (data source: Pan Latin American Kids Study)
- Mafalda Fans & Toys (11/4/1999) What kinds of toys do Mafalda fans own?
(data source: Pan Latin American Kids Study)
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