Profiles of Mafalda Fans

The most amazing aspect of the Mafalda phenomenon is that a cartoon series that was discontinued in 1973 should remain popular over all these years everywhere without any sign of fading. Clearly, this character struck a common and universal chord among many hearts and minds.

In the 1997 edition of the Los Medios y Mercados de Latinoamérica Kids Study, we found

The demographic profile of Mafalda fans (defined to be those kids who consider Mafalda to be 'one of their favorites' or 'very good') is as follows:

The psychographic profile of Mafalda fans is as follows:

In summary, the typical profile of a Mafalda fan among Latin American kids (age 7-11) is an elder girl who enjoys reading, cares about social issues and is curious about the world. Does that not sound like Mafalda herself?

Other Mafalda references: Al's Mafalda Page, Indiana Mafaldita Page, Mafalda & Soup, Rene Chavarria: Quino's Mafalda, La Página Mafalda de Dan, El Genial Quino

Other Mafalda pages on Zona Latina

(posted by Roland Soong on 4/20/98)

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