Los Medios y Mercados de Latinoamérica is a pan-Latin American study that has been conducted annually since 1994. In the past, it has been available as an entire study, encompassing all the major media as well as over 80 product categories. There has been sufficient interest in specific aspects of the study that portions of the study will now be available in the form of a series of books. Beginning in early 1999, the following books will appear:

• Telecommunications in Latin America: This book will cover telephony, multichannel television, computer and internet usage in Latin America, with an eye towards the prospects for convergence of these technologies. Based upon 5 years' worth of survey data with over 30,000 respondents in 18 Latin American countries, this will provide the most extensive look into the consumers' usage of these technologies. This book will be of interest to telephone companies, cable operators, satellite television service providers, internet service providers, web site operators and investment bankers, among others.   (Available now!  See details and order information)

• Travel in Latin America: This book will cover the patterns of travel by Latin Americans. Both business and leisure travelers will be covered in terms of travel usage and preferences, geodemographics, socio-economic level, psychographics, and media usage. While the primary subject is air travel, there will also be discussions about destination travel (by any means), theme parks and cruises. (Available now!  See details and order information)

• Banking and Finance in Latin America: This book will address various consumer financial services (such as bank accounts, credit cards, mortgages, auto loans, insurance, etc) in Latin America. Each category will be analyzed by geography, demographics, socio-economic level, life cycle, lifestyle, psychographics and media usage.
• Leisure Time in Latin America: This book will look at how Latin Americans allocate their time among various leisure activities. Time will be regarded as a fixed total budget (only 24 hours a day) to be allocated among various activities. We will be especially interested in how the introduction of new technologies (such as multichannel television, computers, and internet) can disrupt previous patterns of usage. The activities covered will include television viewing, video tape viewing, radio listening, magazine readership, newspaper readership, computer usage, internet usage, movie attendance, leisure and sports activities, etc.
• Consumer Electronics in Latin America: This book will look at the presence of various consumer electronic items (such as television sets, VCRs, CD players, camcorders, computers, etc) and how and when they enter into the Latin American household.
• Beverages and Snacks: This book will look at the the consumption patterns of beverages (soft drinks, beer, liquor, bottled water, etc) and snacks (candies, chewing gum, etc) in Latin America.

If you are interested in any of these books and would like to be informed about their publication schedule, please send e-mail to Gaina Collis, telephone number (212) 627-9700x1840, fax number (212) 807-1785.

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